The story
behind Sano

Sano means healthy in Spanish. I started Sano because I believe brands that help others live healthier deserve to grow.

The wellness industry is full of brands doing meaningful work, but too many of them struggle to communicate what makes them different and how they change lives.

That's the gap Sano fills.

After spending a decade in journalism at the San Francisco Chronicle and the San Diego Union-Tribune, I built Sano to blend my passion for storytelling with my interest in the wellness space.

I don't believe in hype or empty marketing promises. With Sano, you get honest and compelling content — the kind of storytelling that builds trust with people who need you most.

Sano works with a small number of brands, treating each as my own. If your product helps others live healthier, I want to help your brand grow.

— David, founder and creative director.

How we work

Honesty first

Wellness brands can't afford to be vague or misleading. We write copy that's truthful, substantive, and compliant — because trust is the foundation of everything in this space.

Deep, not wide

We focus exclusively on wellness. That means we understand your audience, your competitors, and the regulatory landscape you navigate. We're not learning your industry on your dime.

Your Editor-in-Chief

Think of us less like an agency and more like a dedicated editorial partner. We learn your brand deeply, produce content that sounds like you (not like AI wrote it), and get sharper every month as we learn what resonates with your audience.

Let's foster wellness together

If your brand is doing work that matters, we want to help you talk about it.